It was 1984 and I was an Associate Creative Director at Sive Associates, a Young & Rubicam agency in Cincinnati. The town loved its Reds and Bengals and, most of all, it's Cincinnati Chili. Cincinnati Chili is...different. It's served with spaghetti, lots of minced onions, and a mound of shredded cheddar cheese. The secret-recipe chili [...]The post Give Consumers A "Taste" Of The Product. appeared first on Creative Consultants Blog.
